LESSON 6

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LESSON 5

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LESSON 4

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LESSON 3

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LESSON 2

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LESSON 1

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IAN MACKECHNIE

This lecture series by Dr Ian Mackechnie is an excellent presentation on strategic management. It is part of the modules that are offered by the MBA at http://www.stamfordonline.com.my/.

RECOMMENDED TEXTBOOKS

Pearce, Robinson, Thompson & Strickland (2003), Strategic Management, McGraw-Hill/Irwin

Other textbooks you may use include:

David, Fred (2009), Strategic Management: Concepts and Cases, Twelfth edition, Upper Saddle River, NJ: Pearson Education Inc

Thompson, Jr., Arthur; Strickland III, AJ & Gamble, John (2005), Crafting and Executing Strategy, Fourteenth edition, NY: McGraw-Hill/Irwin

Johnson, Gerry; Scholes, Kevan & Whittington, Richard (2008), Exploring Corporate Strategy, Eighth edition, Harlow, UK: Pearson Education Limited

Bossidy, Larry & Charan, Ram with Burck, Charles (2002), Execution: The Discipline of Getting Things Done, London: Random House Business Books

Porter, Michael (1996), On Competition, HBS Press

Porter, Michael (1985), Competitive Advantage, NY: The Free Press

Mintzberg, Henry; Ahlstrand, Bruce & Lampel, Joseph (2009), Strategy Safari, Second edition, Harlow, UK: Pearson Education Limited

Hitt, Michael; Hoskisson, Robert & Ireland, Duane (2007), Management of Strategy: Concepts and Cases, Thomson South-western

Hubbard, Graham; Rice, I & Beamish, John II (2008), Strategic Management, Third edition, Frenchs Forest, NSW: pearson Education Australia

Barney, Jay & Hesterly, William (2008), Strategic Management and Competitive Advantage: Concepts and Cases, Second edition, Upper Saddle River, NJ: Pearson Education Inc.

COURSE CONDUCT

This course relies on group interaction and in-class discussion. Instructor will make every attempt to insure that students not only understand the material from a theoretical standpoint, but also understand its relevance in reality. Students are strongly encouraged to participate actively in their education and to ask questions. In addition, students are required to:

1. Attend class
2. Participate in class discussions
3. Take meaningful, usable notes
4. Come to class prepared
5. Students are responsible for all material covered in class, and
related material in the text, which is not covered in class
6. Have a well-developed sense of humor

COURSE OBJECTIVES

This course emphasizes the dynamic, often unpredictable and uncertain, "open-systems" nature of business. It stresses to the student that strategic management is both an interdisciplinary and ongoing process, conducted at all levels of successful organizations.

COURSE DESCRIPTION

This is the capstone course for undergraduate students. It provides the student with an opportunity to develop strategic thinking and management skills. Students will learn the process of strategic analysis, which is vital in both decision making and planning. It requires them to consider the total organization and to understand the relationships and interdependencies that exist between the major functional units. Students learn that they must also understand significant factors in the internal and external environments of an organization in order to develop positioning/reposition strategies that will create the “best fit” between the internal and external environments. This is the essence of strategic management: the development of options in order to gain and maintain a sustained competitive advantage. The learning of the process enables the student to emerge and develop as a strategic thinker and manager, both critical skills, regardless of the environment, type or size of the organization.

COURSE PREREQUISITES

ACC201, ACC202, MKT113 and senior standing

COURSE CODE & TITLE

OL421 STRATEGIC MANAGEMENT & POLICY

Welcome!

Welcome to 2010 to a brand new class! Most of you - if not all - will already know me, and I am your "worst nightmare" (at least according to Aaron). And Sarah Beth has indicated her wish for me to continue to be strict and serious and live up to my reputation of not giving out As!

For those of you who know me - I keep an open mind, so do not fear! If you deserve an A, you will surely be rewarded an A. If you disappoint, then you will earn disappointing grades. But the semester has only just begun - so let's not talk about the "ifs".

Strategic Management & Policy is an interesting course, and I am confident all of you taking this class will benefit.

.

VICTOR ONG

HELP INTERNATIONAL COLLEGE OF TECHNOLOGY, MALAYSIA